Maslows Essay - 1160 Words

Abraham H Maslow was a psychologist who developed a theory that sought to explain human behaviour in terms of basic needs for survival and growth. (www.enotes.com. 2002). This paper will define Maslow’s theory (a ‘hierarchy of needs’) and explain how differences in priorities influence and inform upon consumer behaviour. Maslow developed his ‘hierarchy of needs’ in an attempt to describe patterns of human behaviour, and to try to understand the processes behind the actions of consumers. In essence, his theory centres on the idea of ‘motivation’, which he sees as a driving force in a person’s movement from one level of need priorities to the next. The above diagram, though not of Maslow’s own design, suggests†¦show more content†¦(The Psychology of Abraham Maslow. New York: Grossman Publishers, 1970.) When looking at Maslow’s hierarchy of needs pyramid, it is important to understand that at any point in time you can temporarily regress back to any level within the hierarchy no matter what qualification or status you are. (B.Poston. An Exercise in Person Exploration: Maslow’s Hierarchy of Needs). If a lower level set of needs is no longer being met, the individual will temporarily re-prioritise those needs by focusing their attention on the unfulfilled needs, but will not permanently regress to the lower level.(The Psychology of Abraham Maslow. New York: Grossman Publishers, 1970.) It leaves the individual no option but to look for substitutes to satisfy there reprioritised needs. This can happen due to unforeseen circumstances such as an economic downturn resulting in a loss of employment. Therefore the affected individual’s attitude towards their current situation will likely contribute towards a shift in their need priorities. There are aspects to this theory that go unnoticed. For instance, when specifying the differences in consumers ‘need priorities’ that evidently affect the consumer behaviour of individuals. The term ‘need priorities’ refers to a consumers desire to have something, for example, the need for food to live. (mason.gmu.edu. 2004). Consumers will prioritise their needs in preference of which one they want first. Maslow firstShow MoreRelatedMaslows Hierarchy Of Need Essay1481 Words   |  6 PagesMaslows Hierarchy of Need INTRODUCTION Many managers are puzzled by the question why some workers doing easy job remain dissatisfied, while others engaged in performance of complicated tasks are completely satisfied? What should be done for the people to work better? What stimulates their desire to work? Only knowing what are the main factors stimulating a man to act, what kind of motives lay as a basis of a man’s activities, one can try to develop an efficient system for work motivationRead MoreMaslows Hierarchy of Needs Essay1247 Words   |  5 Pagesself-actualized, becoming all that one has the potential of becoming. A brief case study of an interesting individual might make for a good way of exploring Maslows hierarchy in more detail. Lets move Sigmund Freud through the five original levels of Maslows hierarchy and see what we might learn of both Maslows theory, and Sigmund Freud. Maslows foundation need, the one upon all others are built upon, is physiological need. Air to breathe, food and water, and adequate sleep are all basic biologicalRead MoreEssay on Maslows Hierachy and Google908 Words   |  4 Pages1.) Maslow’s hierarchy of needs theory is based on a pyramid of five needs. The only way you can reach the top is by starting at the bottom and fulfilling each need. The list starts with physiological needs, safety needs, social needs, esteem needs, and finally self-actualization. Maslow said that most people do not reach self-actualization. Physiological needs are the basics of survival, such as food, oxygen, water, and sleep. Safety needs are not only physical safety needs but also employmentRead More Maslows Theory of Human Motivation Essay1264 Words   |  6 Pages In order to understand the human condition, one must first understand what it is that motivates humans. It follows that we must then look to the motivator, the brain. The human brain works in such a way as to satisfy a series of needs. Abraham H. Maslowamp;#8217;s theory of human motivation (1954) explains the sequence by which humans move through levels of concentration so as to best satisfy these needs. Maslowamp;#8217;s pyramid (1954), a five-tiered structure, represents a summary of thisRead MoreAbraham Maslow’s Needs Hierarchy Theory Essay1916 Words   |  8 Pagessome methods from which the employees can be motivated and the end result is that the organization Goals or targets achieved. This essay will revolve around the motivation three motivational theories and how the managers of the organization implement these theories by looking at the needs and expectations of the employees. Reference will be made throughout the essay to a case study of BEST BUY sales man (Micha el V. Copeland, 2004). To know something about motivation we should getting throughRead MoreAbraham Maslow’s Hierarchy of Needs Essay1307 Words   |  6 Pagestremendous impact are recognition, respect, involvement, advancement, and interesting and meaningful work. Although there are several theories on motivation, we are now looking at Abraham Maslow’s hierarchy of needs to acquire a better understanding of motivation. The Hierarchy of Needs This diagram shows Maslows hierarchy of needs, represented as a pyramid with the more primitive needs at the bottom Abraham Maslow developed the hierarchy of needs theory. This theory is based on the assumptionRead More Abraham Maslows Hierarchy of Needs Essay1619 Words   |  7 PagesThis is the highest level of Maslow’s hierarchy of needs. People at this level are self-aware and concerned with personal growth. They are less concerned with what other people think and more concerned with fulfilling their own potential. Unlike the lower levels this need is never fully satisfied. As a person grows psychologically there are always new opportunities to learn and grow from. Theory Application to Teaching In my kindergarten classroom I apply Maslow’s theory to a certain extentRead MoreFreud And Maslows Hierarchy of Needs Essay2531 Words   |  11 PagesFreud And Maslows Hierarchy of Needs Abraham Maslow, an American psychologist and at the forefront of the humanist movement in psychology, proposed a theory concerning basic human motivations that are based upon a hierarchy of needs. (Boeree 1998, 2006) Often described or pictured as a pyramid, basic physiological drives like thirst, hunger and sleep, as well as the need for safety, shelter and some feeling of security are the motivational needs that occupy the bottom tiers of the pyramid..Read More Abraham Maslow’s Hierarchy of Needs Essay1667 Words   |  7 PagesAbraham Maslow’s Hierarchy of Needs When one thinks of what families do for each other, they will most likely think of care. More specifically they think of the care that a parent has for their child. Parents have to meet certain â€Å"needs† for the child in order for the its healthy survival. Children must be fed and clothed. Parents must also watch over the safety of and be the friends of the children. Cheering on in good times and making their child the best it can be are also responsibilitiesRead More Maslows Hierarchy of Needs and Education Essay2005 Words   |  9 PagesMaslows Hierarchy of Needs and Education Walk through any school and one fact becomes strikingly clear, every student is different. Living conditions, health, and confidence are a few of the factors that vary dramatically from student to student. However, one commonality can be detected among all learners, they all have needs. Although many individuals might disagree on the importance of these needs, the needs themselves are apparent. One psychological theory, developed by Abraham Maslow, is

Essay on Module 3 - 829 Words

Are drug companies that test experimental drugs in foreign countries acting ethically? In my opinion, a lot of people in foreign countries are uneducated and therefore, may not fully understand the risks, complications and side effects of these experimental drugs. If they do not have the means to adequately research the drug prior to testing it, they may end up doing so without fully understanding what potential side effects are involved. I am not sure how well companies educate these foreign countries and or people involved in the case study. If these people are not educated properly than it is unethical for them to test experimental drugs on them. Is American industry at too much risk of lawsuits to remain competitive? Should†¦show more content†¦Is it ethical for companies to decline to sell a useful drug in a foreign country because they can make more money marketing the drug elsewhere? I personally feel that it is neither ethical nor unethical for a company to decline to sell a useful drug just because they can make more money marketing drugs that are more widely needed. It really is up to the company what drugs they want to sell however; if a drug is available that will help people and or cure disease, it should be made available and companies should sell it. From a business stand point I can understand why they would want to market only drugs that are more widely needed as it will make them more money however; by offering or selling drugs that are useful, they will eventually gain more recognition and that could lead to a competitive advantage. As for whether or not it is ethical for companies to decline selling a useful drug in a foreign country because they can make more money marketing the drug elsewhere, I am again neither in agreement or disagreement on this one. It is a company’s chose where and to whom they want to sell drugs to. However, in poor countries, people cannot easily afford anything. Companies would have to reduce their price significantly even by selling in bulk. If they sell to China or other countries that can afford the drugs, I am sure they would do so but they also risk losing money. Do companies haveShow MoreRelatedModule 3 : Case Study1048 Words   |  5 Pages Module 3 Case Study Shun’Tanna T. Armstrong Trident University International Module 3 Case Study In the year 2015, the personal computer is definitely not the same as the colossal square shaped computer that began to spread into homes as far back as the mid 1980 s. As indicated by United States Census Bureau, more than 85% of all homes in the United States have personal computers and or access to mobile computing. ((File) Computers have changed the way individuals, scholars, and organizationsRead MoreModule 3 : Discussion Board755 Words   |  4 PagesModule 3 - Discussion Board How have the events of September 11, 2001, changed law enforcement and policing in the United States? Please substantiate your conclusions with examples and any supporting data. September 11, 2016 will mark the 15th anniversary of the largest attack, on American soil, in history. Airplanes struck the twin towers, crashed in Pennsylvania, and hit the Pentagon. Since the events of September 11, 2001 new initiatives and tools are now available to reduce threats to ourRead MoreThe Module 3 Case Assignment888 Words   |  4 PagesThe Module 3 Case assignment is about a young nurse named Christy and her interactions between two different Romani patients. The case study highlights the differences in perception of a culture, and how that impacts the attitude of the provider staff and the health care the patients receive. Additionally, the case study shows how Jacqueline, the Clinical Nurse Manager, is trying to fix the overall cultural competence with the hospital staff to better accommodate the influx of Romani patients inRead MoreSummary And Response : Module 3960 Words   |  4 PagesSummary and Response: Module 3 A) Summary of Articles The three articles we were asked to read discussed personal and professional discord, how to address these value-based conflicts when they occur, and the intersectionality of faith, sexual orientations, and gender overall. These articles all explained what potential viewpoints (personal and professional) could do to the counseling process and what can be done to prevent this (e.g. how to address these value-based conflicts within the counselingRead MoreModule 3 : Planning For Instruction1790 Words   |  8 PagesModule 3: Planning for Instruction I will learn about and apply instructional strategies designed to deepen student understanding of new content. As a result, students will incorporate this deeper understanding into problem-solving strategies resulting in improved ability to solve multistep, open-ended problems. I intentionally employ a mix of instructional strategies in the classroom in order to give my students a variety of opportunities in which to engage themselves and each other with new contentRead MoreSSD2 Module 3 Notes22142 Words   |  89 Pagesï » ¿MODUEL 3 TRAINING AND LEADER DEVELOPMENT PROCESS The Army provides combatant commanders with trained and ready units, leaders, and individuals. Army expeditionary forces are prepared to conduct unified land operations in support of unified action. The Army accomplishes this by conducting tough, realistic, standards-based, performance-oriented training, which is based on eleven principles of training and seven principles of leader development. As a leader you must understand these principles. UnderstandingRead MoreSok Notes Module 32689 Words   |  11 PagesSystems of Knowledge (Module 3) What is Science? Science is derived from the Latin word scienta which means knowledge. Science is a particular way of understanding our natural world. Science is based on assumptions of our senses and the use of instruments to help us be precise. It is empirical [it falls beyond our senses]. Science follows very specific rules. Science does not exclude creativity and imagination, all inventions started from the inquiring mind. 3 methods of science are Observation,Read MoreFin350 Week 3 Module 3 Practice Problems724 Words   |  3 PagesFin350 Week 3 Module 3 Practice Problems Click Link Below To Buy: http://hwcampus.com/shop/fin350-week-3-module-3-practice-problems/ P4–5 Classifying inflows and outflows of cash Classify each of the following items as an inflow (I) or an outflow (O) of cash, or as neither (N). P4–6 Finding operating and free cash flows Consider the following balance sheets and selected data from the income statement of Keith Corporation. a. Calculate the firm’s net operating profit after taxes (NOPAT) forRead MoreModule 3 Questions Essay1299 Words   |  6 Pagesbecause it couldn’t make as much money off it.† Companies should be liable when they market alternative vaccine and disregard the effects because their intensions are to make more money. Thus, resulting in companies focusing on money over human health. 3. Is it ethical for companies to decline to sell a useful drug because they can make more money marketing drugs that are more widely needed? Is it ethical for companies to decline to sell a useful drug in a foreign country because they can make more moneyRead MoreModule 3 : Multiple Intelligences7519 Words   |  31 PagesModule 3: Multiple Intelligences Identified Read Chapter 2 of Learning to Learn and complete the following graphic organizers. This chapter goes into great detail about three of psychologist Howard Gardner’s ‘multiple intelligences.’ In this chapter, the authors discuss how children in crisis are particularly prone to trouble processing information and learning in ways that other students do.. The authors propose that when teachers are able to identify the way a child in crisis learns best, they

Great Depression3 Essay Example For Students

Great Depression3 Essay The Great Depression was the worst economic slump ever in U.S. history, and one which touched virtually all of the industrialized world. The Depression began in late 1929 and lasted for nearly a decade. Many factors played a role in bringing about the Depression; however, the main cause for the Great Depression was the combination of the greatly unequal distribution of wealth throughout the 1920s, and the extensive stock market speculation that took place during the latter part that same decade. The mal-distribution of wealth in the 1920s existed on many levels. Money was distributed disparately between the rich and the middle-class, between industry and agriculture within the United States, and between the U.S. and Europe. This imbalance of wealth created an unstable economy. The excessive speculation in the late 1920s kept the stock market artificially high, but eventually lead to large market crashes. These market crashes, combined with the maldistribution of wealth, caused the Am erican economy to capsize. The roaring twenties was an era when our country prospered tremendously. However, the rewards of the Coolidge Prosperity of the 1920s were not shared evenly among all Americans. According to a study done by the Brookings Institute, the top 0.1% of Americans had a combined income equal to the bottom 42% in 1929. That same top 0.1% of Americans in 1929 controlled 34% of all savings, while 80% of Americans had no savings at all. Automotive industry mogul Henry Ford provides a striking example of the unequal distribution of wealth between the rich and the middle-class. Henry Ford reported a personal income of $14 million in the same year that the average personal income was $750. By present day standards, where the average yearly income in the U.S. is around $18,500, Mr. Ford would be earning over $345 million a year! This maldistribution of income between the rich and the middle class grew throughout the 1920s. While the disposable income per capita rose 9% from 1920 to 1929, those with income within the top 1% enjoyed a stupendous 75% increase in per capita disposable income1. A major reason for this large and growing gap between the rich and the working-class people was the increased manufacturing output throughout this period. From 1923-1929 the average output per worker increased 32% in manufacturing. During that same period of time average wages for manufacturing jobs increased only 8%. Thus wages increased at a rate one fourth as fast as productivity increased. As production costs fell quickly, wages rose slowly, and prices remained constant, the bulk benefit of the increased productivity went into corporate profits. In fact, from 1923-1929 corporate profits rose 62% and dividends rose 65%2. The federal government also contributed to the growing gap between the rich and middle-class. Calvin Coolidges Republican administration (and the conservative-controlled government) favored business, and as a result the wealthy who invested in these businesses. An example of legislation to this purpose is the Revenue Act of 1926, signed by President Coolidge on February 26, 1926, which reduced federal income and inheritance taxes dramatically. Andrew Mellon, Coolidges Secretary of the Treasury, was the main force behind these and other tax cuts throughout the 1920s. Even the Supreme Court played a role in expanding the gap between the socioeconomic classes. In the 1923 case Adkins v. Childrens Hospital, the Supreme Court ruled minimum-wage legislation unconstitutional3. The large and growing disparity of wealth between the well-to-do and the middle-income citizens made the U.S. economy unstable. For an economy to function properly, total demand must equal total supply. In an economy with such diversified distribution of income it is not assured that demand will always equal supply. Essentially what happened in the 1920s was that there was an oversupply of goods. It was not that the surplus products of industrialized society were not wanted, but rather that those whose needs were not satisfied could not afford more, whereas the wealthy were satisfied by spending only a small portion of their income. Three quarters of the U.S. population would spend essentially all of their yearly incomes to purchase consumer goods such as food, clothes, radios, and cars. These were the poor and middle class: families with incomes around, or usually less than, $2,500 a year. The bottom three quarters of the population had an aggregate income of less than 45% of the co mbined national income; the top 25% of the population took in more than 55% of the national income4. While the wealthy also purchased consumer goods, a family earning $100,000 could not be expected to eat 40 times more than a family that only earned $2,500 a year, or buy 40 cars, 40 radios, or 40 houses. Through such a period of imbalance, the U.S. came to rely upon three things in order for the economy to remain on an even keel: credit sales, luxury spending, and investment from the rich. One obvious solution to the problem of the vast majority of the population not having enough money to satisfy all their needs was to let those who wanted goods buy products on credit. The concept of buying now and paying later caught on quickly. By the end of the 1920s, 60% of cars and 80% of radios were bought on installment credit. Between 1925 and 1929, the total amount of outstanding installment credit more than doubled from $1.38 billion to around $3 billion. Installment credit allowed one to telescope the future into the present, as the Presidents Committee on Social Trends noted5. This strategy created artificial demand for products which people could not ordinarily afford. It put off the day of reckoning, but it made the downfall worse when it came. By overlooking the future and living for the here and now, when the future arrived, there was little to buy that hadnt already been bought. In addition, people could no longer use their regular wages to purchase whatever items they didnt have yet, because so much of the wages went to paying back past purchases. The U.S. economy was also reliant upon luxury spending and investment from the rich to stay afloat during the 1920s. The significant problem with this reliance was that luxury spending and investment were based on the wealthys confidence in the U.S. economy. If conditions were to take a downturn (as they did with the market crashed in fall and winter 1929), this spending and investment would slow to a halt. While savings and investment are important for an economy to stay balanced, at excessive levels they are not good. Greater investment usually means greater productivity. However, since the rewards of the increased productivity were not being distributed equally, the problems of income distribution (and of overproduction) were only made worse. Lastly, the search for ever greater returns on investment lead to wide-spread market speculation. Maldistribution of wealth within our nation was not limited to only socioeconomic classes, but to entire industries. In 1929 a mere 200 corporations controlled approximately half of all corporate wealth. While the automotive industry was thriving in the 1920s, some industries, agriculture in particular, were declining steadily. In 1921, the same year that Ford Motor Company reported record assets of more than $345 million, farm prices plummeted, and the price of food fell nearly 72% due to a huge surplus. While the average per capita income in 1929 was $750 a year for all Americans, the average annual income for someone working in agriculture was only $2736. The prosperity of the 1920s was simply not shared among industries evenly. In fact, most of the industries that were prospering in the 1920s were in some way linked to the automotive industry or to the radio industry. Cars EssayMass speculation went on throughout the late 1920s. In 1929 alone, a record volume of 1,124,800,410 shares was traded on the New York Stock Exchange. From early 1928 to September 1929 the Dow Jones Industrial Average rose from 191 to 381. This sort of profit was irresistible to investors. Company earnings became of little interest; as long as stock prices continued to rise huge profits could be made. One such example is RCA Corporation, whose stock price leapt from 85 to 420 during 1928, even though it had not yet paid a single dividend15. Even these returns of over 100% were no measure of the possibility for investors of the time. Through the miracle of buying stocks on margin, one could buy stocks without the money to purchase them. Buying stocks on margin functioned much the same way as buying a car on credit. Using the example of RCA, a Mr. John Doe could buy 1 share of the company by putting up $10 of his own, and borrowing $75 from his broker. If he sold the stock a t $420 a year later he would have turned his original investment of just $10 into $341.25 ($420 minus the $75 and 5% interest owed to the broker). That makes a return of over 3400%! Investors craze over the proposition of profits like this drove the market to absurdly high levels. By mid 1929 the total of outstanding brokers loans was over $7 billion; in the next three months that number would reach $8.5 billion. Interest rates for brokers loans were reaching the sky, going as high as 20% in March 192916. The speculative boom in the stock market was based upon confidence. In the same way, the huge market crashes of 1929 were based on fear. Prices had been drifting downward since September 3, but generally people where optimistic. Speculators continued to flock to the market. Then, on Monday October 21 prices started to fall quickly. The volume was so great that the ticker fell behind. Investors became fearful. Knowing that prices were falling, but not by how much, they started selling quickly. This caused the collapse to happen faster. Prices stabilized a little on Tuesday and Wednesday, but then on Black Thursday, October 24, everything fell apart again. By this time most major investors had lost confidence in the market. Once enough investors had decided the boom was over, it was over. Partial recovery was achieved on Friday and Saturday when a group of leading bankers stepped in to try to stop the crash. But then on Monday the 28th prices started dropping again. By the end of the day the market had fallen 13%. The next day, October 29, 1929, or Black Tuesday as it has come to be known, an unprecedented 16.4 million shares changed hands. Stocks fell so drastically, that at many times during the day no buyers were available at any price17. This speculation and the resulting stock market crashes acted as a trigger to the already unstable U.S. economy. Due to the maldistribution of wealth, the economy of the 1920s was one very much dependent upon confidence. The market crashes undermined this confidence. The rich stopped spending on luxury items, and slowed investments. The middle-class and poor stopped buying things with installment credit for fear of loosing their jobs, and not being able to pay the interest. As a result industrial production fell by more than 9% between the market crashes in October and December 192918. As a result jobs were lost, and soon people starting defaulting on their interest payment. Radios and cars bought with installment credit had to be returned. All of the sudden warehouses were piling up with inventory. The thriving industries that had been connected with the automobile and radio industries started falling apart. Without a car people did not need fuel or tires; without a radio people had less need for electricity. On the international scene, the rich had practically stopped lending money to foreign countries. With such tremendous profits to be made in the stock market nobody wanted to make low interest loans. To protect the nations businesses the U.S. imposed higher trade barriers (Hawley-Smoot Tariff of 1930). Foreigners stopped buying American products. More jobs were lost, more stores were closed, more banks went under, and more factories closed. Unemployment grew to five million in 1930, and up to thirteen million in 193219. The country spiraled quickly into catastrophe. The Great Depression had begun. Bibliography:Works CitedHicks, John D. Republican Ascendancy, 1929-1933. New York: Harper Row, 1960. Himmelberg, Robert F. The Great Depression and American Capitalism. Boston: D.C. Heath and Co., 1968. McElvaine, Robert S. The Great Depression. New York Times Books, 1984. Meltzer, Milton. Brother, Can you Spare a Dime?. New York: Knopf, 1969. Rublowsky, John. After the Crash. London: Crowell-Collier, 1970. Unstead, R.J. The Twenties. Morristown, New Jersey: Macdonald, 1973

Marketing Strategy And E-Commerce Essays (4569 words) - Management

Marketing Strategy And E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the Internet will have future technological advances develop from its own growth. The task the organisations of in the new century? Realise future opportunities and threats, and base a strategy accordingly. Is it clich? to say that 'the Internet changes everything': the challenge now is to say what, how and how quickly. (When Companies Connect, 1999, p.19) The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organisations in the daily running of their business. Simply defined, electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers. (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) E-commerce challenges traditional organisational practices, and opens ups a vast array of issues that the organisations must address. By focusing on the varying levels of an organisation, it soon become apparent the effects that E-commerce can have. An understanding of the implication E-commerce has on such organisational divisions can help businesses gain understanding hence plan for it's inevitable continuing evolution. In terms of marketing, the modern organisation must be critically aware of the development of E-commerce, and the implications that it entails. Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete. Now electronic communications tools are and will continue to be an important ingredient in the promotional mix (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact in respect to marketing strategy formulation. As the Internet, and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organisation, in any particular industry, must base it's strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully plan for future marketing implementation. In order to successful realise the impact that E-commerce has in terms of marketing, it is important to break the area of interest into some key areas. As most of the issues that arise in terms of E-commerce represent organisations entering the environment, it seems natural to base discussion around this. Therefore, the bulk of the literature review relates existing organisations entering into the E-commerce market environment. In successfully identifying the relationship between E-commerce and strategy, the issues are categorised as follows: 1. Strategic analysis ? Understanding the environment 2. Identifying the strategic options/SWOT analysis ? Strategic Advantages/Disadvantages ? Advertising ? Electronic cost cutting/publishing/Process 3. Corporate level, Business level, d Marketing level 4. Retailing in E-commerce ? Implementation Issues ? Financial ? Performance monitoring 5. Conclusion ? Based on current knowledge state To gain a clearer understanding of the implication of E-Commerce in the formulation of marketing strategy, it is imperative to gain a clear understanding of the environment and it's relevant effects. This helps in understanding the rationale in a developing marketing strategy, particularly the influences of E-Commerce on its make-up. The next crucial element is to gain an understanding of E-commerce itself, as well as the current and possible future developments. In understanding E-commerce's impact on strategic foundations, an organisation's strategies can be more clearly focused. Once the organisation and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to fundamental marketing strategies. By focusing on tools such as the competitive strategy framework we can gain a